2013 Lexus LS cars icons

What do consumers want from a car worth millions of dollars, the image must be a high level of luxury that emanated from the exterior of the car, in addition to the embedded technology.
That's the one focus of the development team in designing luxury sedan Lexus LS 2013, which consisted of the LS 460 and LS 460F sport, and LS 600hl (hybrid), so that all three have the image design, art, and technology class.


In the near future, precisely in October, two of the three cars are the LS460 and LS600hL will be launched in Indonesia to target rich people in this country.

Unlike the previous version which was released in 2006, according to the 2013 LS Lexus Chief Engineer of Toyota Motor Corp., Hideki Watanabe, there are 3,000 changes, including a new car from the exterior, features and technology.

The biggest change in the face of new LS is the design of "spindle grille", which looks more luxurious, dynamic, yet aggressive. New grille design that would become the identity of Lexus in upcoming models.

"The design of the new spindle grille creates a significant improvement in driving dynamics, responsiveness, agility and handling of a vehicle," said Hideki start exposure at a meeting with journalists in Asia Pacific in Palo Alto, San Francisco, United States (U.S.), early August ago.

Third thing, he added, to "life" in the development of Lexus LS 2013 30 mm longer than the previous version.

To support the growing image of luxury, the car body is made with the latest welding system using a laser, to create the outer design is not rigid. In addition, the 2013 LS 12 LED lights embedded technology with daytime running light (DRLs).

"LS has always been an attraction for customers who want the best out of a vehicle," said Hideki.


Safety Features
In addition to the luxury exterior, the 2013 Lexus LS also embed various features of the latest safety and development of previous versions, to improve the safety and comfort of the vehicle.

One feature that is claimed to be the first in the world is "Climate Concierge", capable of detecting the driver's and passenger's body temperature, then automatically adjusts quickly a comfortable temperature inside the cabin, both in winter and summer.

Bill Champ of Lexus Dealer Education Administrator College exemplifies the winter, before the heating system in the cab reaches its maximum efficiency, then the passenger seat and the driver is automatically warm up quickly. However, once the cabin reaches a comfortable temperature, then the temperature is reduced and the death chair penghangatnya system.

"Lexus Concierge climate using 13 sensors that are controlled by the ECU center," he said.

Air temperature control system in the cabin also incorporates the latest nano technology system, which is able to clean the air automatically from negative ions by releasing 20-50nm nano particles in the cabin.

In addition, the LS 2013 is also embedded in the latest collision avoidance technology or advanced pre-crash system (A-PCS) which helps the driver avoid or reduce the impact of a collision with another vehicle or pedestrian.

The system will take over braking and attractive passenger and driver safety belts to minimize the impact of a collision.

Another technology that is no less important is the "blind spot monitor (BSM)" and "night view". BSM will help drivers know there is another vehicle or other object approaching.

LS 2013 is also equipped with drive mode select (DSM), which consists of fashion eco (to save energy), comfort (characters suspension will turn into fine), normal, and sport and sport S +, which helps drivers cope with road conditions changing .

But Hideki asserted various safety technologies to help drivers only. The driver, he said, is still responsible to know the surrounding conditions and safe driving behavior.

"The system can not prevent all collisions and the performance is very dependent on road conditions, weather, and the vehicle itself," he said.

In addition, not all safety features safety exists in all 2013 LS launched in various countries. Indonesia Vice President Lexus Widyawati Soedigdo admit not all features will be pinned on the LS 460 and LS600hL will be launched in Indonesia in October 2012.

"We will adjust the vehicle specifications according to the needs in Indonesia," he said without elaborating Widyawati features that will not be embedded in LS 2013 which was launched in Indonesia in the future.

Facet
With the image of luxury and advanced features, the Lexus LS which competes with other luxury cars such as Mercedes Benz S Class and BMW 7 Series, it is also no less prestigious.

Even if the car was side by side with other luxury sports cars such as Ferrari. It was at least seen as both biting in the parking lot of the leading golf courses in San Francisco namely Pebble Beach.

Even Lexus became the official vehicle in the luxury housing complex there are many attractions such as the Lonely Cypress, Bird Rock, next to the golf course, where Tiger Woods won the U.S. Open championship.

A high level of luxury, safety features, and environmentally friendly, making the Lexus is also able to compete with other luxury cars in the U.S., and even become the biggest selling vehicle in the United States outside of the original brand.

Recognized Lexus Vice President Asia Pacific Paul Carroll, the U.S. market is Lexus, particularly LS, the largest. Last year, sales of Lexus in Uncle Sam breached 198,552 units, or about 49.2 percent of the total worldwide Lexus sales reached 403,935 units

"About 48 percent of sales come from Lexus USA (excluding Hawaii), which is six per cent of them are LS series," said Paul in conversation noon at the Four Season Hotel, Palo Alto.

Last year, total sales including hybrid LS reached 9568 units in the U.S.. While total sales LS worldwide reached 17,137 units.

However, he also sees opportunities Lexus growing market in the Asia Pacific region, particularly in Southeast Asia, with Indonesia and Thailand as its biggest market.

"Indonesia has a Lexus sales growth is high enough. We see great potential in the country," he said.

Years Ago Lexus sales in Indonesia through a number of 462 units, of which 16 of them are better than LS LS series 460 (12 units) and LS 600 (four units). The number rose to around 49 percent over the previous year to reach 309 units.

Until the first half of Lexus sales in Indonesia has reached 288 units, four units of which were LS series prices range from Rp2, 1 billion to Rp2, 7 billion per unit.

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