PT Astra International Peugeot Sales Operation (AIP-SO), launched a new product, the Peugeot 107 5-door hatchback. City car is marketed in Indonesia as AIP-SO rate, need a small car or city car continues to rise.
107 is the smallest model in the range of Peugeot products. According Constatinus Herlijoso, CEO of AIP-SO, Peugoet 107, which sold in Indonesia is a facelift version that was introduced at the Geneva Motor Show in early March.
Until now, the 107 has sold 665,000 units in 48 states and scores 4 stars in crash tests N-CAP, "said Herlijoso.
For dimensions and engine, Peugeot 107 competes with the Kia Picanto, Suzuki Splash, Hyundai i10, Chevrolet Spark, Nissan March (later Honda Brio, Mitsubishi Mirage).
price competition
From the price, it's Peugeot 107 subcompact to compete with hathchback or B-segment, such as the Toyota Yaris, Honda Jazz, Fiesta, Mazda2, Suzuki Swift. When launched, the car was sold USD 184.9 million, off-road in Jakarta. According to the AIP-SO, for on the road, the price is Rp 206 million or far more expensive than the competitors for the city car category.
Because the price is quite expensive, too, Herlijoso, did not specify sales targets. "From our prices are more expensive. But we offer that no other car in the city. We equip this car with ABS and EBD. That's the difference compared to other city car, in addition to penampilannnya, "beber Herlijoso.
This little car uses 998 cc engine that can generate power 69 PS@6.000 rpm and torque rpm 93Nm@3.600 with Euro5 emissions standards. To transfer power to use 2-Tronic transmission.
"Now consumers are smarter and more know. The ability of the machine is no longer associated with their capacity, keep the technology. Therefore, although the capacity of the machine used Peugeot 107 small, but produces larger, "beber continued Herlijoso.
Dimension Peugeot 107
Length: 3430 mm
width: 1630 mm
Height: 1470 mm
Pijak distance: 2340 mm
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